Mini-program is an “App-in-App”enables users to use features from multiple platforms without downloading individual Apps.
Based on WeChat’s ecosystem, it is very similar to a native APP in term of its complexity, but user-friendly.
Once users scan the QR code, they can visit again any time without scanning.
Alipay followed WeChat by launching its own mini-program in 2018.
Example : Ksher Travel Mini Program
Bangkok and Phuket for Chinese FITs
Introduction of destination with
review and recommendation