Online Retail

What is a Online Retail?

Online Retail is an “App-in-App” that allows users to use features from multiple platforms without downloading individual Apps.

Built on WeChat’s ecosystem, it is very similar to
a native APP in term of its complexity, but much more user-friendly. Once users have scanned the mini-program QR code, the mini-program will be stored and can be revisited any time without scanning QR code again.

Alipay followed WeChat’s footstep by launching its own mini-program in 2018.

Example : King Power E-Commerce

Example : King Power

Platform Features

Product Description

Coupon Marketing

Brand Product Listing

Share to WeChat’s friends

Convenience Shopping Experience

Scan QR Code


Select pick up point

Process payment

Pick up