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Mini Program

What is a Mini-program?

Mini-program is an “App-in-App” – enables users to use features from multiple platforms without downloading individual Apps.

Based on WeChat’s ecosystem, it is very similar to a native APP in term of its complexity, but user-friendly.

Once users scan the QR code, they can visit again any time without scanning.

Alipay followed WeChat by launching its own mini-program in 2018.

Example :Ksher Travel Mini Program

Travel Guideline for Bangkok, Phuket and Chiangmai for Chinese FITs

Introduction of destination with review and recommendation

Location Based Targeting : Shop information

Example : King Power E-commerce

Convenience Shopping Experience